Service Design Tools
Service Design Tools is a comprehensive open collection for designing end-to-end experiences. Curated by Roberta Tassi, these research-backed methods help teams understand complete user journeys, map service ecosystems, and create seamless touchpoints across physical and digital channels. From Service Blueprints to Customer Journey Maps, these tools are essential for organizations designing holistic experiences that connect people, processes, and technology.
Exercises
Core activities to drive collaboration and results.
SDT-Brainstorming
This exercise helps teams generate a wide range of ideas. Participants first brainstorm individually, then share and build on each other's thoughts. F...
SDT-Business Model Canvas
The Business Model Canvas visually synthesizes a service's value proposition, infrastructure, customer types, and financial model. It helps teams unde...
SDT-Ecosystem Map
Map your ecosystem to see entities, flows, and relationships. Capture the forces and patterns driving system behavior. It's a revealing exercise.
SDT-Emotional Journey
Map user emotions during service interactions. Visualize feelings, moods, and emotional responses at each touchpoint to understand the complete user e...
Pre-Session Briefing
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Recent Comments (3)
This workshop was incredibly effective for our remote team! We adapted it slightly for a virtual setting and it worked wonderfully. The key was breaking into smaller breakout rooms.
Great resource! One tip: prepare all materials the day before to avoid any last-minute rushes.
Used this for our quarterly planning session. The structured approach really helped us stay on track!