Luma

LUMA - Buy A Feature

Money talks. Give participants a budget and have them 'buy' the features they want most. Limited resources reveal true priorities. Observe their first purchases, skipped items, and discussions. The buying conversations are as valuable as the final choices.

Duration
1.5 hours
Group Size
6-12
Category
Luma
Difficulty
Easy
Participants will: Find true priorities. Understand value. Force trade-offs. Spark discussions. Get clear direction. Make decisions.
Prioritized features based on simulated purchase. Understanding of relative feature value. Customer-driven prioritization.
Price features realistically. Limit budgets to force hard choices. Record the reasoning behind purchases. Watch for interesting negotiations.

  1. List possible features.

  2. Assign prices.

  3. Give participants a budget.

  4. Explain the rules.

  5. Let them shop.

  6. Record purchases.

  7. Note discussions.

  8. Analyze patterns.

  9. Apply findings.

Unlock Step-by-Step Instructions

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For Facilitators

  • Review participant profiles and expectations
  • Prepare all materials and supplies
  • Test technology and room setup

For Participants

  • Complete pre-session survey
  • Review background materials
  • Prepare examples or case studies

Unlock Pre-Work Requirements

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  • Feature cards

  • Play money

  • Price lists

  • Recording sheets

  • Calculator

Unlock Materials Required

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