Research

Job Statement Framing

Job Statement Framing ensures precise language in Jobs To Be Done. This 75-minute exercise crafts clear job statements. These capture customer intent, guiding innovation without prescribing solutions.

Duration
1.3 hours
Group Size
8-12
Category
Research
Difficulty
Easy
Participants will identify 5-8 customer jobs. They'll frame jobs using a consistent structure (verb + object + context). Participants test job statements for solution-neutrality and prioritize jobs by importance and satisfaction.
The team delivers well-framed job statements in JTBD format. They gain clear articulation of customer jobs. The result is a solid foundation for solution design.
Enforce a consistent 'verb + object + context' structure. Ruthlessly eliminate solution language. It's harder than it looks!

  1. Job Identification (20 min): What jobs are customers trying to do? Gather initial ideas. 2. Statement Crafting (30 min): Write structured job statements using the template. Refine for clarity. 3. Testing (15 min): Verify solution-neutrality using the checklist. Revise as needed. 4. Prioritization (10 min): Rank jobs by importance and current customer satisfaction.

Unlock Step-by-Step Instructions

Create a free account to access step-by-step instructions, agendas, and resources for all activities.

For Facilitators

  • Review participant profiles and expectations
  • Prepare all materials and supplies
  • Test technology and room setup

For Participants

  • Complete pre-session survey
  • Review background materials
  • Prepare examples or case studies

Unlock Pre-Work Requirements

Create a free account to access step-by-step instructions, agendas, and resources for all activities.


  • Job statement template- Customer data- Testing checklist

Unlock Materials Required

Create a free account to access step-by-step instructions, agendas, and resources for all activities.

  • Facilitator Guide (PDF)
  • Participant Workbook Template
  • Presentation Slides
  • Printable Materials

Unlock Resources & Templates

Create a free account to access step-by-step instructions, agendas, and resources for all activities.

Discussion

0/2000
Loading comments...

Related Exercises

See all exercises

Emotional Response Mapping

1.5 hours

Customers feel emotions at every stage of their journey. Emotional Response Mapping identifies those specific reactions. You'll uncover opportunities ...

Research

Outcome Expectation Mapping

1.5 hours

Customers judge us by outcomes. Outcome Expectation Mapping reveals what "success" looks like to them for each job. This 90-minute exercise highlights...

Research

Guerilla Research Sprint

15 mins

Get outside and talk to users in this fast research sprint. In 15 minutes, participants find people, conduct brief interviews, and uncover real insigh...

Research