IDEO

IDEO - Analogous Inspiration

Need fresh eyes on your research? This exercise helps you shift focus to a new context. It's part of the LUMA collection and a solid way to shake things up.

Duration
1 hour
Group Size
4-8
Category
IDEO
Difficulty
Easy
Explore different contexts to spark creative insights. Observe parallel situations to understand unique elements that you can apply to your design challenge.
You'll get:<ul><li>Analogous inspiration from other domains</li><li>Fresh perspectives</li><li>Creative inspiration</li></ul>
Be open to unexpected insights. Don't be afraid to explore seemingly unrelated contexts. Getting out of your usual environment can spark creative thinking. I've found that setting a clear intention for the visit beforehand helps avoid feeling lost.

  1. List research targets. On large paper, list distinct activities, behaviors, and emotions to research.

  2. Identify parallel settings. Next to each item, write down parallel settings/situations where you might observe them.

  3. Vote on site visits. Have the team vote on the most promising locations for inspiration.

  4. Conduct focused visits. During the visit, focus on seeking understanding while remaining open to unexpected inspiration.

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For Facilitators

  • Review participant profiles and expectations
  • Prepare all materials and supplies
  • Test technology and room setup

For Participants

  • Complete pre-session survey
  • Review background materials
  • Prepare examples or case studies

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<ul><li>Pens</li><li>Paper</li><li>Large paper</li><li>Camera</li></ul>

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Biomimicry Design Resources
Finding inspiration from nature and other domains.

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