18F

18F - Visual Preference Testing

Style Tiles help you get feedback on a solution's visual direction. It's a great way to validate designs with real users.

Duration
1.5 hours
Group Size
20-50
Category
18F
Difficulty
Easy
The goal is to align branding with how users perceive the brand's look and feel.
You'll get visual preference data, understand aesthetic preferences, and inform visual design direction.
For government projects: This method likely has no PRA implications, as it involves direct observation and non-standardized conversation.

  1. Create several Style Tile iterations showing potential visual design directions.

  2. Interview participants to get their reactions:

Ask objective questions.
 Align questions with branding guidelines.

  • Allow open-ended feedback when possible.


  1. Compare research results with branding guidelines.

  2. Share results with the product team and decide on a design direction.

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For Facilitators

  • Review participant profiles and expectations
  • Prepare all materials and supplies
  • Test technology and room setup

For Participants

  • Complete pre-session survey
  • Review background materials
  • Prepare examples or case studies

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  • Design variations

  • Survey tools

  • Statistical analysis software

  • Presentation materials

Unlock Materials Required

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