IDEO

IDEO - Ways To Grow Framework

This chart helps you understand how new concepts might require your organization to grow. It's a simple way to visualize the challenges ahead.

Duration
45 mins
Group Size
4-8
Category
IDEO
Difficulty
Easy
Assess the difficulty of implementing new ideas. Understand the capacity your organization needs. Balance innovation with what's feasible. Identify gaps in your current solutions.
A growth framework applied. Growth opportunities identified. Strategic growth planning started.
Be realistic about your organization's capacity. Small changes can have big impact. Use this to spot gaps in your solutions. Sometimes, teams overestimate their ability to execute radical new ideas.
The Ways to Grow Framework is a quick, visual way to understand how difficult implementing design solutions might be. This exercise helps you identify if concepts extend or adapt existing offerings, or create something totally new. You'll also clarify if solutions target your current user group or expand to new users.

Steps:

  1. Draw a 2x2 matrix on a large sheet of paper. The vertical axis represents the novelty of your offering; the horizontal axis represents its users. New offerings go above the horizontal axis; existing ones below. Ideas for new users go to the right of the vertical axis; ideas for existing users to the left.

  2. Write solutions on Post-its and plot them on the map. Revolutionary ideas attracting new users fall in the top right. Incremental ideas building on existing services land below the horizontal axis.

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For Facilitators

  • Review participant profiles and expectations
  • Prepare all materials and supplies
  • Test technology and room setup

For Participants

  • Complete pre-session survey
  • Review background materials
  • Prepare examples or case studies

Unlock Pre-Work Requirements

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  • Pens

  • Post-its

  • Large sheet of paper

Unlock Materials Required

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  • Facilitator Guide (PDF)
  • Participant Workbook Template
  • Presentation Slides
  • Printable Materials

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