Research

Jobs-To-Be-Done Workshop

This is a hands-on session using design sprint methods to solve tough problems fast. Participants will learn how to prototype, test with users, and validate ideas to reduce innovation risk. It’s not always perfect, but it’s fast.

Facilitation Script
Duration
16 days
Group Size
6-12
Category
Research
Format
In-person

  • Use rapid design and validation on tough problems.

  • Create and test many ideas quickly.

  • Learn user-centered design thinking.

  • Build skills in prototyping and user validation.

  • Create roadmaps for solutions.

The team will:

  • Identify what customers are really trying to do.

  • Find unmet needs and new opportunities.

  • Prioritize innovation based on customer needs.

9:00am-9:10am
BREAK 10 min
Introductions
9:10am-9:15am
BREAK 5 min
Icebreaker
9:15am-9:35am
BREAK 20 min
JTBD Framework Introduction & Job Statement Framing
9:35am-10:05am
Research 30 min
Customer Motivation Analysis

Understanding why customers choose solutions reveals motivation. Customer Motivation Analysis explores the emotional, so...

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10:05am-10:35am
Research 30 min
Outcome Expectation Mapping

Customers have expectations for outcomes. Outcome Expectation Mapping identifies what success looks like from customer p...

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10:35am-10:55am
Ideation/Creativity 20 min
How Might We

Reframe problems as opportunities through optimistic questioning. Transform problem statements and insights into actiona...

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10:55am-11:00am
BREAK 5 min
Next Steps/Daily Checkout

Unlock Full Agenda & Timing

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For Facilitators

  • Review participant profiles and expectations
  • Prepare all materials and supplies
  • Test technology and room setup

For Participants

  • Complete pre-session survey
  • Review background materials
  • Prepare examples or case studies

Unlock Pre-Work Requirements

Create a free account to access step-by-step instructions, agendas, and resources for all activities.

These exercises can enhance the workshop or be used as alternatives depending on your team's needs and available time.

Jobs To Be Done
120 min
Competitive Alternative Identification
90 min
5-Minute User Interview
15 min

  • Large paper (A1 or flip chart)

  • Sticky notes (multiple colors)

  • Sharpie markers (black, blue, red)

  • Fine-tip markers

  • Pens and pencils

  • Dot stickers

  • Masking tape

  • Timer or stopwatch

  • Workshop templates and worksheets

  • Industry examples and case studies

  • Laptops/tablets

  • WiFi

  • Digital camera

  • Projector/screen

  • Power strips

  • Printed backup materials

  • Large wall space

  • Moveable tables

  • Comfortable seating

  • Good lighting

  • Quiet environment

  • Temperature control

Unlock Materials Required

Create a free account to access step-by-step instructions, agendas, and resources for all activities.

  • Facilitator Guide (PDF)
  • Participant Workbook Template
  • Presentation Slides
  • Printable Materials

Unlock Resources & Templates

Create a free account to access step-by-step instructions, agendas, and resources for all activities.

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