They'll Never Say Yes
Selling internal workshops to leaders who think they don't have time
Coming in June — get notified
About this book
You know a workshop is the right move. The team is going in circles, the decision keeps slipping, and four hours in a room would untangle it in an afternoon. But every time you float the idea, you hit the same wall: "We don't have time for a workshop." "Can't we just handle this over email?" "That sounds like a lot of people out of action for half a day."
This book is about getting past that wall. Not by being pushier, but by speaking the language leaders actually respond to — time saved, risk reduced, decisions that stick. It's the playbook for the facilitator who has to sell the session before they ever get to run it.
What you'll learn
- check_circle Why "we don't have time" is really an objection about value, not minutes
- check_circle How to frame a workshop as the fastest path to a decision, not a detour from one
- check_circle The one-page pitch that gets a skeptical leader to say yes
- check_circle Handling the five most common objections before they're raised
- check_circle Choosing the right sponsor and getting them to spend their political capital
- check_circle Proving it worked so the next yes comes easier
Chapters
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01
What "No Time" Really Means
Decoding the real objection hiding behind the calendar excuse.
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02
Reframing the Workshop as a Shortcut
Positioning a session as the fastest route to a decision, not a delay.
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03
The One-Page Pitch
A simple, repeatable proposal that earns a yes in under five minutes.
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04
Handling the Five Objections
Pre-empting the pushback every facilitator hears before it derails the ask.
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05
Finding and Arming Your Sponsor
Recruiting the right champion and giving them the case to advocate for you.
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06
Making the Next Yes Easier
Closing the loop with proof so the second workshop is an easy sell.
Who this is for
Internal Facilitators
You know workshops work but keep losing the argument before you can run one.
Consultants & Coaches
You need clients to commit team time before you can deliver the value.
Team Leads
You want to bring collaborative sessions to a culture that defaults to meetings.