Strategy

Concept Selection

Choose the strongest concepts to move forward using varied evaluation methods. Balance intuition with structured analysis to select ideas with the highest potential. I've found this works best when you clearly define 'success' up front.

Duration
1.3 hours
Group Size
6-12
Category
Strategy
Difficulty
Easy
Select the strongest concepts using systematic evaluation. Ensure team alignment on selection rationale. Balance feasibility, desirability, and viability. Create clear next steps for the chosen concepts.
Concept selection. Chosen direction. Foundation for development.
Be explicit about selection criteria beforehand. Use multiple methods (voting, discussion, matrices) for robust selection. Document the rationale for decisions. Consider both short-term feasibility and long-term potential. Plan immediate next steps. Sometimes, despite best efforts, a 'winning' concept fails in testing. Don't be afraid to revisit your runners-up!

  1. Present all concepts clearly (15 min). 2. Individuals silently evaluate using criteria (15 min). 3. Dot vote for initial filtering (10 min). 4. Discuss the top concepts in detail (20 min). 5. Take a final selection vote and document the rationale (15 min).

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For Facilitators

  • Review participant profiles and expectations
  • Prepare all materials and supplies
  • Test technology and room setup

For Participants

  • Complete pre-session survey
  • Review background materials
  • Prepare examples or case studies

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  • Concept presentations or sketches. - Evaluation criteria sheets. - Dot stickers in multiple colors. - Flip chart paper. - Markers. - Decision matrix template. - Timer.

Unlock Materials Required

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Decision Matrix Template - AIHR
Free decision matrix template with guide.
Pugh Matrix Complete Guide - Six Sigma
Complete guide to using Pugh Matrix for concept selection.

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