IDEO

IDEO - Conversation Starters

Interviews can stall in small talk. This exercise helps you move past that. Start real conversations and gain deeper insights from your interviewees.

Duration
45 mins
Group Size
4-8
Category
IDEO
Difficulty
Easy
You will craft better questions. You will also improve your conversation skills. The goal: gather richer insights from interviews.

  • Conversation starter prompts.

  • Icebreakers to boost engagement.

  • Higher quality discussions.

Build rapport before asking tough questions. Preparation is key, but stay flexible during the interview. Sometimes, the best insights come from unexpected places.

  1. Prepare open-ended questions. Avoid questions that can be answered with a simple yes or no.

  2. Ask about specific stories and experiences. Focus on concrete examples instead of generalities.

  3. Use "why" and "how" questions. This will help you understand motivations and processes.

  4. Create a comfortable environment. Put the interviewee at ease before diving into deeper topics.

  5. Practice active listening. Pay attention to both what is said and what is implied.

  6. Follow up with clarifying questions. Pursue interesting threads that emerge during the conversation.

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For Facilitators

  • Review participant profiles and expectations
  • Prepare all materials and supplies
  • Test technology and room setup

For Participants

  • Complete pre-session survey
  • Review background materials
  • Prepare examples or case studies

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  • Interview guide.

  • Recording device.

  • Notebook.

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Design Kit - Methods
IDEO Design Kit collection of human-centered design methods.

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