Service Design Tools

Stakeholder Map

A stakeholder map visually represents people who influence your service or project. It reveals relationships, power, and communication needs across everyone involved.

Duration
2 hours
Group Size
5-8
Category
Service Design Tools
Difficulty
Easy
Participants will: Identify stakeholders. Understand their relationships and influence. Prioritize engagement. Plan communication. Find advocates and blockers. Map power. Ensure inclusive design.
A completed stakeholder map. A visualized stakeholder landscape. A base for engagement.
Cast a wide net, then prioritize. Consider supporters and detractors. Map formal and informal power. Update the map regularly. Be sensitive to politics. Include often-forgotten stakeholders, like maintenance. Consider indirect stakeholders. Use for communication planning.

  1. Brainstorm all possible stakeholders. 2. Group stakeholders:


  • Internal vs. External

  • Primary vs. Secondary

  • Direct vs. Indirect. 3. Create a visual map showing:

  • Stakeholder positions

  • Relationships

  • Influence levels (circle size)

  • Interest levels (proximity to center). 4. Add details:

  • Needs and goals

  • Concerns

  • Influence on success

  • Communication preferences. 5. Identify key relationships. 6. Map information flow and decisions. 7. Highlight conflicts or synergies. 8. Prioritize engagement.

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For Facilitators

  • Review participant profiles and expectations
  • Prepare all materials and supplies
  • Test technology and room setup

For Participants

  • Complete pre-session survey
  • Review background materials
  • Prepare examples or case studies

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  • Large paper or whiteboard

  • Sticky notes (various colors)

  • Markers

  • Stakeholder list template

  • Influence/interest matrix

  • Relationship mapping lines

  • Digital collaboration tool

Unlock Materials Required

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  • Facilitator Guide (PDF)
  • Participant Workbook Template
  • Presentation Slides
  • Printable Materials

Unlock Resources & Templates

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