Help stakeholders visualize a future concept.

A video prototype demonstrating the concept in context, compellingly communicating your vision.

Video is powerful for demonstrating future states. Showing beats telling.

Don't over-produce. A slightly rough video that clearly communicates the concept is better than a polished commercial. It's about prototyping, not filmmaking.

Modern phones are capable. You need:
A tripod (shaky video is distracting).
An external mic (built-in mics pick up noise).

• Good lighting (shoot near windows).

Keep it short. Every second over 90 reduces viewership. Cut anything unnecessary, even funny outtakes.

If actors struggle with lines, use narration. Voiceover is easier to record well.

The video should demonstrate, not sell. Let viewers draw their own conclusions. Overt selling creates skepticism.

For internal stakeholders, embed the video in a presentation with context and discussion. For external audiences, host it on YouTube/Vimeo (unlisted) and share the direct link. Keep source files for future edits.