Luma
LUMA - Buy A Feature
Money talks. Give participants a budget and have them 'buy' the features they want most. Limited resources reveal true priorities. Observe their first purchases, skipped items, and discussions. The buying conversations are as valuable as the final choices.
Duration
1.5 hours
Group Size
6-12
Category
Luma
Difficulty
Easy
Participants will: Find true priorities. Understand value. Force trade-offs. Spark discussions. Get clear direction. Make decisions.
Prioritized features based on simulated purchase. Understanding of relative feature value. Customer-driven prioritization.
Price features realistically. Limit budgets to force hard choices. Record the reasoning behind purchases. Watch for interesting negotiations.
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