Exercises

A Playback session lets participants present their work, insights, and takeaways from an activity or workshop. It builds alignment and shared understa...

Get outside and talk to users in this fast research sprint. In 15 minutes, participants find people, conduct brief interviews, and uncover real insigh...

The Impact/Effort Chart is a 2x2 matrix. Use it to prioritize tasks. Plot tasks based on potential impact versus the effort to implement them. This he...

Test prototypes with real users. Learn what works and what doesn't. Focus on learning, not validation. Discover insights, don't prove assumptions.

Audit accessibility early to avoid costly fixes later. Evaluate against WCAG, user needs, and assistive tech. Finding problems in design is cheaper th...

Service Safaris are field research. Teams experience real-world services as customers. They document the journey, touchpoints, and service quality. Th...

Turn user research into actionable problem statements. Use the "User + Need + Insight" framework to focus your team on real user needs and create clea...

Participants write ideas on virtual sticky notes and post them to a shared online board. This method quickly gathers input from the whole group. It's ...

This exercise sets ground rules for effective brainstorming. It fosters psychological safety, encourages wild ideas, and promotes building on each oth...

Design a retail box to envision your product's success. Teams create packaging with taglines, features, testimonials, and visuals, as if the product i...

Before planning improvements, gauge your organization's UX maturity. This assessment reveals where you stand in user-centered design. Then, it pinpoin...

Personas represent key user types. They range from behavior patterns to detailed profiles with needs and backgrounds. Use them to focus design on real...

Transform scattered ideas into actionable insights. This exercise uses collaborative sorting to reveal patterns in Post-Up sticky notes. Participants ...

SWOT analysis helps teams understand their current position and strategize effectively. It's a structured brainstorming method to uncover Strengths, W...

A research plan keeps user research systematic and effective. It outlines objectives, methods, timeline, and deliverables. This ensures the research m...

Individual trends are interesting, but their intersections reveal billion-dollar opportunities. This exercise systematically combines 2-3 major trends...

Cross-impact analysis explores how trends and events influence each other in a complex system. It maps direct and indirect relationships, revealing ho...

Wild Card Analysis helps you explore low-probability, high-impact events. These events can disrupt assumptions. "Wild cards" help organizations prepar...