The Canvas Directory
Every canvas worth knowing.
Credited properly.
Somebody made each of these. Osterwalder and Pigneur spent years on the nine boxes everyone now sketches from memory; Ivanov and Voloshchuk gave away the Team Canvas with a license that says share it onward. This page is the map and the credits: 75 canvases, who made them, when, under what terms, with a page on each and a link to the original.
Where a creator's license lets us show the canvas, we do, with their credit line. Where it doesn't, we don't. That's the whole editorial policy.
Find your canvas
Not sure where to start? Say what you're walking into and we'll point you at the right one.
Describe what you're walking into. A team that's never worked together, a strategy day, a product that won't move. A sentence is plenty.
Business Model Canvas
Nine boxes that hold a whole business on one page. The canvas the others descend from.
by Alexander Osterwalder & Yves Pigneur (Strategyzer), 2010 · strategyzer.com
Lean Canvas
The Business Model Canvas rebuilt for startups: problems and unfair advantage instead of partners and relationships.
by Ash Maurya (LEANSTACK), 2010 · leanspark.ai
Value Proposition Canvas
A square and a circle: what you offer on one side, what the customer actually wants on the other. Fit is the game.
by Alexander Osterwalder & Yves Pigneur & Alan Smith (Strategyzer), 2012
Empathy Map Canvas
One person, one page: what they see, say, do, hear, think, and feel. The fastest route out of your own head.
by Dave Gray (XPLANE), 2010
Team Canvas
A team charter that fits on one page: goals, roles, values, rules, and the personal stakes nobody usually says out loud.
by Alex Ivanov & Mitya Voloshchuk, 2015 · theteamcanvas.com
Mission Model Canvas
The Business Model Canvas for organizations that don't sell anything: mission achievement instead of revenue.
by Steve Blank & Alexander Osterwalder (Strategyzer), 2016 · strategyzer.com
Business Model You
The nine boxes turned on a person: your skills as key resources, your career as the business model.
by Tim Clark (Business Model You, LLC), 2012
Opportunity Canvas
One page that makes a product idea defend itself before it becomes a roadmap line.
by Jeff Patton, 2016
Product Vision Board
Vision on top, then target group, needs, product, and business goals. Five boxes between a slogan and a strategy.
by Roman Pichler, 2011 · romanpichler.com
Product Canvas
The bridge between vision and backlog: personas and big picture on one side, the next goal's details on the other.
by Roman Pichler, 2012 · romanpichler.com
Team Alignment Map
Four columns that stop a project meeting from ending in nods: joint objectives, commitments, resources, risks.
by Stefano Mastrogiacomo, 2020
Culture Design Canvas
Ten blocks that treat culture as a design problem: purpose and values in the middle, behaviors and rituals around them.
by Gustavo Razzetti (Fearless Culture), 2019 · fearlessculture.design
Platform Design Toolkit
Canvases for businesses that connect people instead of just serving them: ecosystems, not pipelines.
by Simone Cicero (Boundaryless), 2013
Social Business Model Canvas
The business model canvas rebuilt for social enterprises: impact measures and surplus sit beside revenue.
by Social Innovation Lab (Tandemic), 2013
The Pitch Canvas
Everything a three-minute pitch needs, brainstormed on one page before anyone opens the slide tool.
by David Beckett (Best 3 Minutes), 2014 · best3minutes.com
Spotted a wrong credit? Tell us and we'll fix it the same week. Know a canvas that belongs here? Send it with a link to the original.
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This workshop was incredibly effective for our remote team! We adapted it slightly for a virtual setting and it worked wonderfully. The key was breaking into smaller breakout rooms.
Great resource! One tip: prepare all materials the day before to avoid any last-minute rushes.
Used this for our quarterly planning session. The structured approach really helped us stay on track!