Luma
Cover Story Mock-Up
Envision your idea as a magazine cover story. What's the headline? This exercise helps you define success and work backward to achieve it. A mock magazine cover clarifies your vision and highlights what makes your idea newsworthy.
Duration
2 hours
Group Size
3-5
Category
Luma
Difficulty
Easy
Participants will: clarify their vision, define success, inspire teams, communicate goals, think big, and create alignment.
A mock magazine cover illustrating future success, a team aligned on a shared vision, and a motivating artifact to guide their work.
Teams sometimes struggle to imagine truly bold success. Prompt them: 'What if this exceeded all expectations? What would the media say?' The cover story format encourages bigger thinking.
The best headlines highlight a specific, unexpected outcome: 'Company X Eliminates Password Frustration for 2 Million Users.' Concrete details are key.
Keep the cover story grounded in reality. It should be ambitious but achievable. If the team can't see a path to that future, scale it back.
Use the finished cover story as a guiding star. Print it, display it, and refer to it during prioritization discussions: 'Which option moves us closer to our cover story?' Minor failures may occur if teams fixate too much on visual design over substance, so keep them focused on the message.
The best headlines highlight a specific, unexpected outcome: 'Company X Eliminates Password Frustration for 2 Million Users.' Concrete details are key.
Keep the cover story grounded in reality. It should be ambitious but achievable. If the team can't see a path to that future, scale it back.
Use the finished cover story as a guiding star. Print it, display it, and refer to it during prioritization discussions: 'Which option moves us closer to our cover story?' Minor failures may occur if teams fixate too much on visual design over substance, so keep them focused on the message.
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