IDEO

IDEO - Create A Pitch

You have a solid idea. Now, communicate it effectively to funders, partners, and customers.

Duration
2 hours
Group Size
4-8
Category
IDEO
Difficulty
Easy
Energy
Medium

Objectives

Clarify your core message. Craft a compelling narrative. Adapt your message for different audiences. Prepare your communication materials.

Outcomes

A compelling pitch. A communicated value proposition. You're ready to present.

Step-by-Step Instructions

A pitch communicates your idea, its function, its importance, and its beneficiaries. Creating a pitch clarifies and refines your idea. Use it to convince diverse groups to support your cause.

Steps:

  1. Articulate the essence of your product, service, or experience. Provide context, the core of your idea, its differentiation, and your call to action. Explain it succinctly in under a minute.

  2. Keep your pitch clear and focused. Avoid getting lost in details. Sell your idea by explaining its importance and impact.

  3. Choose a format for your story. This could be a pamphlet, website, book, or presentation. You might need multiple formats. Consider hiring a graphic designer or writer.

Unlock Step-by-Step Instructions

Join 2,500+ facilitators who use Workshopr to plan better workshops — free during beta.

Facilitator Tips

Practice the one-minute version until it's polished. Create tailored versions for different audiences: investors, customers, and partners. It's easy to underestimate the prep time for this one.

Pre-Work

For Facilitators

  • Review participant profiles and expectations
  • Prepare all materials and supplies
  • Test technology and room setup

For Participants

  • Complete pre-session survey
  • Review background materials
  • Prepare examples or case studies

Unlock Pre-Work Requirements

Join 2,500+ facilitators who use Workshopr to plan better workshops — free during beta.

Materials Required


  • Pens

  • Post-it notes

Unlock Materials Required

Join 2,500+ facilitators who use Workshopr to plan better workshops — free during beta.

Resources & Templates

Design Kit - IDEO Human-Centered Design Methods
IDEO Design Kit platform for human-centered design methods.

Unlock Resources & Templates

Join 2,500+ facilitators who use Workshopr to plan better workshops — free during beta.

Discussion

0/2000
Loading comments...

Related Exercises

See all exercises

IDEO - Collaborative Synthesis

1 hour

This exercise, adapted from the LUMA system, helps teams analyze data and identify insights with stakeholders.

Ideo

IDEO - Define Your Audience

2 hours

This exercise, adapted from the LUMA system, helps you consider everyone affected by your design. It's about expanding your perspective to include the...

Ideo

IDEO - Define Your Indicators

1.5 hours

Indicators help us track our impact over time by defining the data we collect. This exercise, derived from the LUMA collection, focuses on creating th...

Ideo

Desirability Study Design

2 hours

Desirability studies reveal the emotional impact of designs using methods like reaction cards. They capture how users *feel*, something usability test...

Design

Journey Mapping

2 hours

Map the end-to-end user experience, from initial contact to final interaction. This exercise visualizes touchpoints, emotions, and pain points. The go...

Research