IDEO
IDEO - Define Your Audience
This exercise, adapted from the LUMA system, helps you consider everyone affected by your design. It's about expanding your perspective to include the entire ecosystem.
Duration
2 hours
Group Size
4-8
Category
IDEO
Difficulty
Easy
The goal is to understand your target audience's needs and context. Identify who you are designing for and define key research questions.
You'll leave with a defined target audience, a clear user focus, and aligned design targets.
Don't just focus on direct users. Explore community, services, and policy influences. This is especially helpful for prototyping and developing a theory of change. Sometimes, mapping the ecosystem reveals unexpected constraints that require pivoting the project. Be prepared to adjust.
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