Atlassian

Atlassian - Goals, Signals, and Measures

Define success using Goals, Signals, and Measures (GSM). Identify what you're trying to achieve, how you'll know you're making progress, and how you'll track it. This framework ensures your team focuses on measuring what truly matters.

Duration
1.5 hours
Group Size
5-10
Category
Atlassian
Difficulty
Easy
Participants will:

  • Define clear, actionable goals.

  • Identify leading indicators of progress.

  • Create measurable metrics for each signal.

  • Align on clear success criteria.

Participants will leave with:

  • Clearly defined Goals, Signals, and Measures.

  • A clear success framework.

  • A solid foundation for ongoing evaluation.

Signals are often more useful than raw measures. They provide early indications of progress. Focus on leading indicators. Be wary of vanity metrics that look good but don't reflect real progress. Double-check that your defined measures are actually trackable with the data you have available. Sometimes, you need to adjust the signal slightly to match available data.

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