IDEO
IDEO-Five Whys
This simple research method helps you uncover the motivations and assumptions behind a person's behavior. It's part of the LUMA collection.
Duration
15 mins
Group Size
4-8
Category
IDEO
Difficulty
Easy
Uncover root causes. Understand deep motivations. Reveal underlying assumptions. Identify core beliefs.
Identify root causes through the five whys. Gain a deep understanding of the problem. Address underlying issues.
This can feel repetitive. Persistence pays off. Insights often come at the fourth or fifth "why." Be patient and give participants time to think. Sometimes participants struggle to go deep - acknowledge this is difficult and encourage them to keep trying.
Start the conversation
Be the first to share your thoughts, experiences, or questions!