Strategy
Jobs To Be Done
Jobs to Be Done (JTBD) helps you understand why people "hire" products or services. It's about the progress people seek, not just their demographics. Focus on their goals.
Duration
2 hours
Group Size
4-6
Category
Strategy
Difficulty
Easy
Participants will: Understand customer motivations. Identify unmet needs. Focus on outcomes, not features. Find innovation opportunities. Improve product-market fit. Guide product development. Create meaningful differentiation.
Participants will have: Identified jobs to be done. Understood customer motivations. Established a foundation for solution design.
Focus on the job itself, not just the customer. Look closely for workarounds; they reveal hidden needs. Understand emotional and social needs – they are often key. Don't forget to consider non-consumption. Map the entire job process end to end. Include all competing solutions, even unexpected ones. Define clear, measurable success metrics. Test your solutions rigorously against those metrics.
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