Research

Job Statement Framing

Job Statement Framing ensures precise language in Jobs To Be Done. This 75-minute exercise crafts clear job statements. These capture customer intent, guiding innovation without prescribing solutions.

Duration
1.3 hours
Group Size
8-12
Category
Research
Difficulty
Easy
Participants will identify 5-8 customer jobs. They'll frame jobs using a consistent structure (verb + object + context). Participants test job statements for solution-neutrality and prioritize jobs by importance and satisfaction.
The team delivers well-framed job statements in JTBD format. They gain clear articulation of customer jobs. The result is a solid foundation for solution design.
Enforce a consistent 'verb + object + context' structure. Ruthlessly eliminate solution language. It's harder than it looks!

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