Luma
Persona Profile
People often make design decisions based on assumptions. That's a problem. Personas help you design for real people instead of imaginary ones. Turn research into realistic profiles of typical users. Personas aren't stereotypes. They're based on data. When you give findings a face and a story, your team remembers who they're designing for.
Duration
2 hours
Group Size
3-5
Category
Luma
Difficulty
Easy
Participants will:
- Put people at the center of design decisions.
- Build empathy for users.
- Turn research data into memorable profiles.
- Challenge assumptions.
- Guide design choices.
- Keep the team focused on real users.
Participants will produce:
- Detailed persona profiles representing users.
- Shared understanding of target users.
- Foundation for user-centered decisions.
- Avoid stereotypes.
- Use visuals to support the text.
- Keep personas based on real data.
- Make them feel like real people. It can be tricky to avoid stereotypes, so be mindful of this during the exercise.
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