Research
Research Objective Setting
Unfocused research wastes time. This 60-minute exercise defines what you need to learn *before* you start. It helps create clear research objectives and prevents scope creep.
Duration
1 hour
Group Size
6-10
Category
Research
Difficulty
Easy
Participants will identify key unknowns, prioritize questions, frame research objectives, and determine success criteria.
Participants will establish clear research objectives, define focused research questions, and build a foundation for research planning.
Push participants for specific questions. Challenge any assumption-based questions. Sometimes teams struggle to define success criteria – be prepared to offer examples.
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