Service Design Tools
SDT-Business Model Canvas
The Business Model Canvas visually synthesizes a service's value proposition, infrastructure, customer types, and financial model. It helps teams understand the activities needed to build and deliver a service.
Duration
2 hours
Group Size
4-8
Category
Service Design Tools
Difficulty
Easy
Participants will:
- Plan and understand business model constraints.
- Describe, design, challenge, and pivot a business model.
- Focus on the big picture while understanding costs.
- Identify potential trade-offs and dependencies.
- Understand activities needed for service delivery.
- Align the team on business fundamentals.
- Validate business viability before development.
A completed Business Model Canvas that visualizes the business model and provides a foundation for strategy.
Focus on one business model at a time. Base the canvas on real customer insights, not assumptions. Consider multiple revenue stream options. Be realistic about costs and resources. Test assumptions before committing resources. Update the canvas regularly as you learn more. Use it alongside other strategic tools. Keep it simple and actionable. Don't be afraid to throw the whole thing away and start over if your assumptions are wrong.
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