IDEO

IDEO - Interview Planning & Practice

Interviews are guided conversations. You'll learn about the hopes, desires, and aspirations of the people you're designing for. This exercise is part of the LUMA collection.

Duration
1.3 hours
Group Size
4-8
Category
IDEO
Difficulty
Easy
Conduct guided conversations. Reveal deep insights about users' needs, motivations, and contexts. Understand underlying hopes, desires, and aspirations, not just surface-level responses.

  • Interview plan and practiced skills.

  • Readiness for user research.

  • Consistent interview approach.

Focus on understanding motivations and emotions, not just facts. Create space for stories and examples. Don't be afraid to gently redirect if the conversation veers too far off course. It happens!

  1. Prepare thoughtful questions. Use conversation starters and open-ended prompts.

  2. Create a comfortable environment. Put the interviewee at ease and build rapport.

  3. Listen actively. Pay attention to both what is said and unsaid.

  4. Ask follow-up questions. Dig deeper into interesting responses.

  5. Document insights. Take notes on key quotes, behaviors, and observations.

  6. Thank the participant. Show appreciation for their time and insights.

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For Facilitators

  • Review participant profiles and expectations
  • Prepare all materials and supplies
  • Test technology and room setup

For Participants

  • Complete pre-session survey
  • Review background materials
  • Prepare examples or case studies

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  • Interview guide.

  • Recording device.

  • Notebook.

  • Pens.

Unlock Materials Required

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Interview Script Template
Template for interview planning.
User Interview Best Practices
NNGroup guide to user interviews.

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