18F

18F - Visual Preference Testing

Style Tiles help you get feedback on a solution's visual direction. It's a great way to validate designs with real users.

Duration
1.5 hours
Group Size
20-50
Category
18F
Difficulty
Easy
The goal is to align branding with how users perceive the brand's look and feel.
You'll get visual preference data, understand aesthetic preferences, and inform visual design direction.
For government projects: This method likely has no PRA implications, as it involves direct observation and non-standardized conversation.

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