Research
Advanced User Journey Mapping
This workshop helps you visualize and analyze the entire user experience through journey mapping. You'll learn to find pain points and opportunities across all touchpoints. It's not always easy to get people to open up, but stick with the process!
Duration
4 days
Group Size
6-12
Category
Research
Format
In-person
Participants will learn journey mapping methods. They will visualize customer experiences. The team will identify friction points and create prioritized roadmaps. Finally, you'll align stakeholders on UX strategy. Remember, getting everyone aligned takes time.
The team will gain a shared understanding of user needs and pain points. Expect actionable research insights, research-backed recommendations, and a visualization of the user experience. You'll also identify key areas for improvement.
These exercises can enhance the workshop or be used as alternatives depending on your team's needs and available time.
SDT-Journey Map
Touchpoint Matrix
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