Strategy

Value Proposition Canvas Workshop

This workshop accelerates solution development using design thinking, rapid prototyping, and user validation. Teams generate, test, and refine ideas quickly. We use proven methods to learn fast and reduce risk.

Facilitation Script
Duration
4 days
Group Size
6-12
Category
Strategy
Format
In-person

  • Master design processes for problem-solving.

  • Practice collaborative ideation.

  • Validate assumptions via user testing.

  • Develop cross-functional communication.

  • Create testable prototypes.


  • Validated business model.

  • Clear customer value proposition.

  • Identified key risks and mitigation.

9:00am-9:15am
BREAK 15 min
Introductions
9:15am-9:30am
BREAK 15 min
Icebreaker
9:30am-10:00am
Strategy 30 min
Jobs To Be Done

Jobs to Be Done (JTBD) is a framework for understanding what motivates people to "hire" products and services to accompl...

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10:00am-10:30am
Research 30 min
Pain Point And Opportunity Identification

Every customer journey contains moments of friction and moments of opportunity. Pain Point and Opportunity Identificatio...

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10:30am-11:00am
Strategy 30 min
Ecosystem Mapping

Visualize entire system and relationships around your product or service. Map all actors, stakeholders, and interactions...

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11:00am-11:15am
BREAK 15 min
Morning Coffee Break
11:15am-11:45am
Ideation/Creativity 30 min
How Might We

Reframe problems as opportunities through optimistic questioning. Transform problem statements and insights into actiona...

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11:45am-12:15pm
Strategy 30 min
Assumption Mapping

Find your biggest assumptions and decide which ones to test first.

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12:15pm-12:45pm
Service Design Tools 30 min
Hypothesis Generation

A systematic approach to creating testable assumptions about user behavior, needs, and service solutions that can be val...

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12:45pm-1:00pm
BREAK 15 min
Next Steps/Daily Checkout

Unlock Full Agenda & Timing

Create a free account to access step-by-step instructions, agendas, and resources for all activities.

For Facilitators

  • Review participant profiles and expectations
  • Prepare all materials and supplies
  • Test technology and room setup

For Participants

  • Complete pre-session survey
  • Review background materials
  • Prepare examples or case studies

Unlock Pre-Work Requirements

Create a free account to access step-by-step instructions, agendas, and resources for all activities.

These exercises can enhance the workshop or be used as alternatives depending on your team's needs and available time.

Value Proposition Canvas
120 min
Customer Motivation Analysis
105 min
IDEO - Define Your Audience
120 min
Competitive Alternative Identification
90 min

  • Large paper (A1 or flip chart).

  • Sticky notes (multiple colors).

  • Sharpie markers (black, blue, red).

  • Fine-tip markers.

  • Pens and pencils.

  • Dot stickers.

  • Masking tape.

  • Timer or stopwatch.

  • Strategy canvas templates.

  • Stakeholder mapping worksheets.

  • Roadmap planning templates.

  • Vision statement worksheets.

  • Success metrics templates.

  • Alignment framework templates.

  • Laptops/tablets.

  • WiFi.

  • Digital camera.

  • Projector/screen.

  • Power strips.

  • Printed materials (backup).

  • Large wall space.

  • Moveable tables.

  • Comfortable seating.

  • Natural or artificial lighting.

  • Quiet environment.

  • Temperature control.

Unlock Materials Required

Create a free account to access step-by-step instructions, agendas, and resources for all activities.

  • Facilitator Guide (PDF)
  • Participant Workbook Template
  • Presentation Slides
  • Printable Materials

Unlock Resources & Templates

Create a free account to access step-by-step instructions, agendas, and resources for all activities.

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