IDEO

IDEO - Create A Pitch

You have a solid idea. Now, communicate it effectively to funders, partners, and customers.

Duration
2 hours
Group Size
4-8
Category
IDEO
Difficulty
Easy
Clarify your core message. Craft a compelling narrative. Adapt your message for different audiences. Prepare your communication materials.
A compelling pitch. A communicated value proposition. You're ready to present.
Practice the one-minute version until it's polished. Create tailored versions for different audiences: investors, customers, and partners. It's easy to underestimate the prep time for this one.
A pitch communicates your idea, its function, its importance, and its beneficiaries. Creating a pitch clarifies and refines your idea. Use it to convince diverse groups to support your cause.

Steps:

  1. Articulate the essence of your product, service, or experience. Provide context, the core of your idea, its differentiation, and your call to action. Explain it succinctly in under a minute.

  2. Keep your pitch clear and focused. Avoid getting lost in details. Sell your idea by explaining its importance and impact.

  3. Choose a format for your story. This could be a pamphlet, website, book, or presentation. You might need multiple formats. Consider hiring a graphic designer or writer.

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For Facilitators

  • Review participant profiles and expectations
  • Prepare all materials and supplies
  • Test technology and room setup

For Participants

  • Complete pre-session survey
  • Review background materials
  • Prepare examples or case studies

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  • Pens

  • Post-it notes

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