Strategy
Design the Box
Design a retail box to envision your product's success. Teams create packaging with taglines, features, testimonials, and visuals, as if the product is selling in stores.
Duration
45 mins
Group Size
4-8
Category
Strategy
Difficulty
Easy
Define your product's value. Identify key features and benefits. See the product from the customer's point of view. Align the team on product vision and positioning.
- Completed box design.
- Packaging vision.
- Defined product essence.
This exercise highlights VALUE, not just features. If teams fixate on specs, steer them towards customer benefits. Encourage specific claims. Customer testimonials should reflect real problem-solving. The physical creation matters – don't skip it. Boxes help teams think comprehensively. It's great for uncovering assumptions about your customer and value proposition. This activity may expose disconnects between team vision and market positioning. Use early in product development to align direction.
Start the conversation
Be the first to share your thoughts, experiences, or questions!