Service Design Tools
Offering Map
This exercise creates a visual map of your organization's products, services, and value propositions. It reveals the relationships and dependencies between them.
Duration
1.5 hours
Group Size
5-8
Category
Service Design Tools
Difficulty
Easy
Participants will: Visualize all organizational offerings. Understand relationships between services. Identify portfolio gaps and overlaps. Plan portfolio development. Communicate the service range. Analyze value delivery. Support strategic decisions.
A completed offering map, a visualized product/service offering, and a foundation for strategic planning.
Include both formal and informal offerings. Prioritize the customer's perspective on value. Look for hidden dependencies. Base analysis on data, not just assumptions. Consider the lifecycle stage of each offering. Think about portfolio balance and risk. Plan transitions carefully; it's easy to disrupt things. Update the map regularly as the portfolio changes.
Start the conversation
Be the first to share your thoughts, experiences, or questions!