Service Design Tools
Behaviour Change Wheel
This exercise provides a structured way to design behavior change interventions. It uses the COM-B model to analyze capability, opportunity, and motivation, then helps you select appropriate intervention functions.
Duration
3 hours
Group Size
5-8
Category
Service Design Tools
Difficulty
Easy
Participants will:
- Design systematic behavior change interventions.
- Understand barriers to behavior change using COM-B.
- Select appropriate intervention strategies.
- Apply behavioral science to service design.
- Design evidence-based interventions.
Participants will leave with:
- A completed Behavior Change Wheel analysis.
- A systematic behavior analysis.
- A draft intervention design.
Remember to base interventions on solid evidence and theory. Make sure you address all three COM-B components. Also, consider unintended consequences. It's often best to start with the least intrusive interventions. Always test interventions with the target population. Plan for long-term behavior maintenance, and consider cultural and contextual factors. Finally, measure actual behavior change, not just attitudes.
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