Ideation/Creativity
How Might We
Turn problems into opportunities using optimistic questions. Reframe problem statements and insights into actionable "How might we..." questions. This opens up solution possibilities while staying focused on user needs.
Duration
20 mins
Group Size
4-12
Category
Ideation/Creativity
Difficulty
Easy
You will reframe problems for innovation. You will generate multiple angles for approaching challenges. You will create optimistic and actionable starting points. You will connect research insights to ideation.
- "How Might We" questions
- Reframed challenges
- Foundation for ideation
Keep questions open-ended and optimistic. Avoid "should we" or "can we" questions. Good HMWs are neither too broad (e.g., "How might we make life better?") nor too narrow (e.g., "How might we make the button blue?"). If questions become solutions, reframe them. Instead of "How might we use AI to...", try "How might we help users accomplish X more intelligently?" Watch for negative framing and redirect to opportunities. Generating multiple HMWs from one problem is useful. This shows different angles. This exercise works best after user research or problem definition. Selected HMWs become input for brainstorming.
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