Ideation/Creativity

Ideation Rules

This exercise sets ground rules for effective brainstorming. It fosters psychological safety, encourages wild ideas, and promotes building on each other's thoughts. It's a foundational exercise for any ideation session.

Duration
15 mins
Group Size
3-20
Category
Ideation/Creativity
Difficulty
Easy
Energy
Medium

Objectives

Participants will create a safe space for creative risk-taking. They will establish productive behaviors for group ideation and build creative confidence. This sets the stage for high-quality idea generation.

Outcomes

Participants will establish ideation rules, promote productive brainstorming, and contribute to a creative culture.

Step-by-Step Instructions


  1. Introduce the 7 core ideation rules (5 min).

  2. Practice with a quick warm-up brainstorm (5 min).

  3. Post the rules visibly and commit to enforcing them (3 min).

  4. Refer back to the rules throughout ideation sessions (2 min).

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Facilitator Tips

Model the rules yourself. Gently redirect rule-breakers rather than halting the flow. Celebrate wild ideas and the act of building on them. Keep the rules visible during all ideation activities. Sometimes, participants struggle with the 'no judgment' rule; be prepared to address this explicitly.

Pre-Work

For Facilitators

  • Review participant profiles and expectations
  • Prepare all materials and supplies
  • Test technology and room setup

For Participants

  • Complete pre-session survey
  • Review background materials
  • Prepare examples or case studies

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Materials Required


  • Large poster or flip chart paper

  • Thick markers

  • Timer

  • Example topic for practice session

  • Wall space to keep rules visible

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Resources & Templates

  • Facilitator Guide (PDF)
  • Participant Workbook Template
  • Presentation Slides
  • Printable Materials

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