Research
Journey Mapping
Map the end-to-end user experience, from initial contact to final interaction. This exercise visualizes touchpoints, emotions, and pain points. The goal? A shared team understanding of the user's world.
Duration
2 hours
Group Size
6-12
Category
Research
Difficulty
Easy
Participants will map the user's end-to-end journey. They will pinpoint key touchpoints and emotional states. They will also discover opportunities for enhancements, creating team alignment.
The team will produce a completed journey map with a visualized experience and identified areas for improvement.
Begin with real user research. Assumptions can derail the process. Capture emotional highs and lows, not just functional steps. Focus on the moments that truly matter to users. Include both digital and offline touchpoints. Keep the focus on a specific user type and scenario.
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