Research
Persona Creation
Turn user research into archetypes. These personas represent key user segments. They include demographics, behaviors, goals, and frustrations. This exercise synthesizes research into realistic characters.
Duration
55 mins
Group Size
3-6
Category
Research
Difficulty
Easy
The goals are to synthesize research into user representations, identify user segments and create a shared reference for team decision-making. Maintain a user-centered focus throughout design.
- Personas created.
- User profiles developed.
- Foundation for design.
Base personas on research, not assumptions. The quality of personas reflects the research quality. Avoid demographic-only personas; focus on behavior. 3-5 personas are usually enough. Each persona should represent different needs. Consider negative personas. Make personas memorable with names and photos. Post personas in the workspace. Update them as you learn more.
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