Research
Point of View Statement
This exercise defines a problem from the user's perspective using a structured format. It creates an actionable problem statement based on real user research to guide solution development.
Duration
30 mins
Group Size
3-6
Category
Research
Difficulty
Easy
Participants will synthesize research into an actionable problem statement, define the problem from a human-centered perspective, and establish a foundation for ideation.
- A point-of-view statement.
- Clear problem articulation.
- A foundation for ideation.
The POV must be based on REAL user research, not assumptions. The insight should reveal something surprising. Good POVs are narrow enough to be actionable but broad enough for creative solutions. Avoid stating solutions; frame the problem, not the answer. Does it help us know what to solve, not how? Create multiple POVs for different user types. Use the POV as input for "How Might We" questions. A POV that's too broad: "Users need better experiences." Too narrow: "Users need a blue button here." Aim for something in between.
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