Research

User Insights And Persona Development

This is a hands-on session using design sprint methods to solve tough problems. Participants learn rapid prototyping, user testing, and validation. This reduces risks in new projects.

Facilitation Script
Duration
16 days
Group Size
6-12
Category
Research
Format
In-person
Participants will:

  • Learn structured design processes.

  • Practice collaborative ideation.

  • Validate assumptions with user testing.

  • Improve cross-functional communication.

  • Build testable prototypes.

The team will:

  • Understand user needs and pain points.

  • Document and prioritize research insights.

  • Create research-backed recommendations for product decisions.

9:00am-9:10am
BREAK 10 min
Introductions
9:10am-9:15am
BREAK 5 min
Icebreaker
9:15am-9:40am
Research 25 min
Affinity Mapping

Organize insights, ideas, or observations into meaningful patterns and themes. Transform chaotic information into clear,...

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9:40am-10:10am
Research 30 min
Persona Creation

Create representative user archetypes based on research patterns. Synthesize user research into memorable, realistic cha...

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10:10am-10:30am
Strategy 20 min
Empathy Mapping

An empathy map is a collaborative visualization tool used to gain deeper insight into customers. It helps teams develop ...

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10:30am-10:55am
IDEO 25 min
IDEO - Get Feedback

Part of LUMA collection. --- Soliciting feedback on your ideas and prototypes is a core element of the Ideation Phase,...

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10:55am-11:00am
BREAK 5 min
Next Steps/Daily Checkout

Unlock Full Agenda & Timing

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For Facilitators

  • Review participant profiles and expectations
  • Prepare all materials and supplies
  • Test technology and room setup

For Participants

  • Complete pre-session survey
  • Review background materials
  • Prepare examples or case studies

Unlock Pre-Work Requirements

Create a free account to access step-by-step instructions, agendas, and resources for all activities.


  • Large paper (A1 or flip chart)

  • Sticky notes (multiple colors)

  • Sharpie markers (black, blue, red)

  • Fine-tip markers

  • Pens and pencils

  • Dot stickers

  • Masking tape

  • Timer or stopwatch

  • Workshop-specific templates

  • Industry examples and case studies

  • Laptops/tablets

  • WiFi

  • Digital camera

  • Projector/screen

  • Power strips

  • Printed materials (backup)

  • Large wall space

  • Moveable tables

  • Comfortable seating

  • Good lighting

  • Quiet environment

  • Temperature control

Unlock Materials Required

Create a free account to access step-by-step instructions, agendas, and resources for all activities.

  • Facilitator Guide (PDF)
  • Participant Workbook Template
  • Presentation Slides
  • Printable Materials

Unlock Resources & Templates

Create a free account to access step-by-step instructions, agendas, and resources for all activities.

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