18F

18F - Coding Qualitative Data

Coding qualitative data helps teams find patterns in research. This 90-minute exercise moves teams from raw data to structured insights. Participants learn to create descriptive, interpretive, and pattern codes. We'll cover tool selection, codebook creation, and refinement. Teams will practice applying codes, merging codes, and building structures. Expect organized data that supports design decisions and reveals hidden patterns.

Duration
1.5 hours
Group Size
2-4
Category
18F
Difficulty
Easy
Energy
Medium

Objectives

Organize research to quickly see patterns. Make qualitative data actionable and comparable to quantitative data.

Outcomes


  • Coded qualitative data.

  • Systematic analysis of themes.

  • Clear insights.

Step-by-Step Instructions


  1. Gather qualitative data in your chosen tool.

  2. Tag data based on themes. Organize content using filters or tags.

  3. Analyze data to find patterns. Sort findings to identify relationships and insights.

  4. Share findings with your team to decide on next steps.

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Facilitator Tips

For remote teams, have members sort data individually and then share findings. One challenge is maintaining consistency across coders; discuss disagreements openly. Example from 18F: "When doing feedback sessions for a prototype of a new dot go..."

Pre-Work

For Facilitators

  • Review participant profiles and expectations
  • Prepare all materials and supplies
  • Test technology and room setup

For Participants

  • Complete pre-session survey
  • Review background materials
  • Prepare examples or case studies

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Materials Required


  • Interview transcripts

  • Sticky notes

  • Coding framework

  • Digital analysis tool

Unlock Materials Required

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Resources & Templates

Coding Qualitative Data Guide - Thematic
How-to guide for coding qualitative data.
Qualitative Coding for UX Research - User Interviews
Guide to qualitative coding for UX research analysis.
Thematic Analysis - Maze
How to decode qualitative data using thematic analysis.
Thematic Analysis Guide - Looppanel
Comprehensive guide to thematic content analysis in qualitative research.
Thematic Analysis Guide - NN/g
How to analyze qualitative data from UX research using thematic analysis.

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