18F
18F - Content Audit
A Content Audit is a thorough inventory and analysis of all content users encounter on a website or within a product. This exercise catalogs pages, documents, images, and videos. We evaluate each asset for quality, accuracy, relevance, and alignment with user needs. Teams assess content against criteria like readability, findability, brand voice, and accessibility. The audit reveals redundant content, outdated material, content gaps, and structural problems. Results include a prioritized action plan and governance recommendations. It's a baseline for measuring content strategy improvements.
Duration
4 hours
Group Size
2-5
Category
18F
Difficulty
Easy
Identify content needing revision in new website versions. Determine content ownership. Define update frequency. Clarify each piece of content's role for users.
- Completed content audit
- Inventoried existing content
- Foundation for content strategy
For large sites, focus on a critical section first. It's easy to get bogged down. Don't aim for perfection; actionable insights are key.
Additional Resources:
Additional Resources:
- "Content plays: Audit your content — USDA"
- "Content debt: What it is, where to find it, and how to prevent it in the first place — 18F Blog"
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