IBM Design
Hills
Align your team by defining measurable user outcomes. Hills are statements of intent. They focus on user value, not just features.
Duration
1.5 hours
Group Size
5-10
Category
IBM Design
Difficulty
Easy
Participants will:
- Align on user outcomes.
- Create measurable goals.
- Focus on value, not features.
- Guide decision-making.
Participants will have:
- Defined Hills.
- Set user-centric goals.
- Established clear success criteria.
Hills should be ambitious, yet achievable. They describe a future state, not the current problem. Good Hills are specific enough to be measurable, but broad enough to allow creative solutions. For example, instead of "User can click a button," try "A new customer can complete checkout in under 2 minutes with confidence."
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