IBM Design
To-Be Scenario Map
Envision the ideal user experience. Start with current insights. Design an improved 'To-Be' experience that solves user pain points and achieves your strategic goals.
Duration
1.5 hours
Group Size
4-8
Category
IBM Design
Difficulty
Easy
Participants will envision an improved user experience. They will address current pain points. They will design solutions that align with strategic goals. They will align as a team around a future vision.
A mapped 'To-Be' scenario. A designed future state. A shared vision for change.
This exercise should be aspirational, yet grounded in reality. Use real user needs from research. Show how the experience improves with each pain point. Be specific enough to prototype. This becomes your guiding vision. It's easy to get caught up in the 'art of the possible' here, so don't forget to ground the team.
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