IBM Design
As-Is Scenario Map
Visualize the current user experience through a story. Document what users do, think, and feel. This exercise is a great way to understand the current state before designing improvements.
Duration
1.5 hours
Group Size
4-8
Category
IBM Design
Difficulty
Easy
The goals of this exercise are to: understand the current experience, identify pain points, build empathy, and establish a baseline.
You'll get an "As-Is" scenario map and current state documentation. This provides a solid foundation for future improvements.
Base this on real user research, not assumptions. Use actual user quotes. Show the reality, including negative experiences. It's okay if the current state isn't pretty. This exercise sets up the "To-Be" Scenario Map. I've found it's best to push teams to be specific about the user and task.
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