Service Design Tools

Scenario Planning

Scenario planning helps organizations navigate uncertainty by creating multiple plausible future narratives. Instead of predicting a single future, develop 3-4 distinct scenarios. These scenarios act as lenses for testing strategies and finding robust actions that work across various futures.

Duration
8 hours
Group Size
8-12
Category
Service Design Tools
Difficulty
Easy

  • Develop plausible future scenarios to bound uncertainty.

  • Challenge mental models and expand thinking about possibilities.

  • Create early warning systems for emerging futures.

  • Test strategy robustness across different conditions.

  • Build organizational capacity for strategic conversation about the future.

  • Identify no-regret actions that work across scenarios.


  • Completed scenario planning exercise.

  • Developed multiple future scenarios.

  • Strategic preparation for various futures.

Before the workshop:

  • Have participants complete environmental scanning.

  • Share relevant research and trend reports.

  • Interview thought leaders, if possible.

  • Prepare a fact base on key uncertainties.


During the workshop:

  • Maintain creative tension between plausibility and challenge. It's easy for a scenario to become the 'official future' - prevent this.

  • Ensure all scenarios are equally developed.

  • Use immersive techniques (artifacts, role-play) to bring scenarios to life.

  • Guard against probability discussions; all scenarios are plausible.


Common pitfalls:

  • Scenarios are too similar (not enough stretch).

  • Participants project the present into the future (insufficient change).

  • Probability debates derail the process.

  • Over-quantification loses narrative power.

  • Scenarios are not connected to strategic decisions.


Follow-up actions:

  • Create a scenario communication package.

  • Integrate scenarios into the strategic planning process.

  • Establish a scenario monitoring dashboard.

  • Run wind-tunneling sessions for major decisions.

  • Update scenarios annually.


Success factors:

  • Senior leadership engagement throughout.

  • A diverse, creative participant group.

  • Balance between analysis and imagination.

  • A clear connection to strategic decisions.

  • Organizational commitment to use the scenarios.

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