Service Design Tools
Service Safari
Service Safaris are field research. Teams experience real-world services as customers. They document the journey, touchpoints, and service quality. The goal? To understand best practices and identify opportunities.
Duration
3 hours
Group Size
3-6
Category
Service Design Tools
Difficulty
Easy
Participants will:
- Experience services as a customer.
- Learn best practices from other services.
- Identify areas for improvement.
- Benchmark against competitors.
- Find inspiration for service design.
- Build empathy for the customer experience.
- Document service delivery methods.
Participants will:
- Complete a service safari.
- Observe services in action.
- Gain fresh perspectives.
- Act like real customers. Immerse yourselves!
- Document immediately to capture details.
- Look beyond the obvious. Notice the subtle things.
- Consider both emotional and practical aspects.
- Be respectful of service staff. You're there to learn.
- Focus on learning, not just finding fault.
- Seek unexpected inspiration. You never know where it will come from.
- Synthesize insights into actionable ideas. Don't just collect data.
Start the conversation
Be the first to share your thoughts, experiences, or questions!