Service Design Tools

SDT-Brainstorming

This exercise helps teams generate a wide range of ideas. Participants first brainstorm individually, then share and build on each other's thoughts. Finally, they cluster and prioritize solutions. It's a great way to get a broad set of possibilities on the table.

Duration
1 hour
Group Size
4-8
Category
Service Design Tools
Difficulty
Easy
Energy
Medium

Objectives

Participants will: Explore a wide range of ideas; Generate diverse perspectives; Build upon others' ideas; Cluster and prioritize solutions; Push beyond comfortable thinking patterns; Encourage creative risk-taking.

Outcomes

Brainstorming output. A foundation for development. Many generated ideas.

Step-by-Step Instructions


  1. Set clear objectives and define the challenge. 2. Start with individual idea generation. 3. Share ideas openly without criticism. 4. Build upon and combine ideas from others. 5. Encourage "absurd" ideas to push boundaries. 6. Continue until a broad set of possibilities emerges. 7. Cluster related ideas into themes. 8. Analyze and prioritize based on criteria. 9. Identify the most promising solutions. 10. Define clear next steps for implementation. 11. Document all ideas for future reference.

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Facilitator Tips

Encourage wild ideas and defer judgment. Build on others' ideas with a "yes, and..." mindset. Stay focused, but allow creative tangents. Aim for quantity over quality initially. Use visuals. One conversation at a time. Document everything. Create a safe space for sharing. Sometimes, participants struggle to move beyond obvious ideas; have some backup prompts ready.

Pre-Work

For Facilitators

  • Review participant profiles and expectations
  • Prepare all materials and supplies
  • Test technology and room setup

For Participants

  • Complete pre-session survey
  • Review background materials
  • Prepare examples or case studies

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Materials Required


  • Sticky notes in multiple colors

  • Markers and pens

  • Large wall space or whiteboard

  • Timer

  • Dot stickers for voting

  • Flip chart paper

  • Digital collaboration tools (for remote sessions)

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Resources & Templates

  • Facilitator Guide (PDF)
  • Participant Workbook Template
  • Presentation Slides
  • Printable Materials

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