Facilitator introduction and agenda overview

Share frustrating UX experiences to build empathy and sharpen critical evaluation skills.

A systematic approach to creating testable assumptions about user behavior, needs, and service solutions that can be validated through research and experimentation.

Rapid ideation through time constraints and structured sketching. Generate eight distinct solution ideas in eight minutes by forcing quick iteration and preventing overthinking. Popularized by Google Design Sprints.

The **A/B Test Design Studio** is a structured Design Execution exercise designed to facilitate rapid design and visual exploration through collaborative engagement and systematic methodology. Emphasizing rapid visual exploration, participants generate and iterate on design concepts through sketching and prototyping. The exercise promotes divergent thinking followed by convergent evaluation to identify promising design directions. Designed for approximately **180 minutes**, the exercise follows a carefully structured flow that balances individual reflection with group collaboration. The format ensures productive engagement while maintaining energy and focus throughout the session. Clear phases and time boundaries help facilitators manage the process effectively while allowing sufficient depth for meaningful outcomes. Participants will leave with tangible outputs and actionable insights that can be immediately applied to their work. The exercise generates both individual learning and

Refreshments and informal networking

Definition of measurable indicators that will demonstrate whether a service is achieving its intended goals and delivering value to users and the organization.

Strategic planning method to create a visual timeline and plan for implementing your solution over time.Part of <strong>LUMA</strong> collection. ---

Key takeaways, reflections and next steps