Research

User Research Basics

Talking to users is essential. You need to understand their real needs. This workshop covers user interviews and surveys. I'll show you how to analyze feedback effectively. It's not always easy to hear negative feedback, but it's crucial for improvement.

Duration
16 days
Group Size
6-12
Category
Research
Format
In-person

  • Learn structured approaches for efficient problem-solving.

  • Practice collaborative ideation techniques.

  • Validate assumptions through user testing and feedback.

  • Improve cross-functional collaboration and communication.

  • Create prototypes to communicate design concepts.

This workshop will help your team:

  • Understand user needs and pain points.

  • Document and prioritize actionable research insights.

  • Make research-backed product decisions.

Day 1

8:30am-9:00am
BREAK 30 min
Breakfast & Registration

Light breakfast and check-in

9:00am-9:15am
BREAK 15 min
Welcome & Introductions

User research fundamentals overview

9:15am-9:25am
Hyper Island 10 min
Check-in/Check-out

Start and end sessions mindfully with brief personal sharing. Check-ins help people arrive mentally and emotionally; che...

Learn More
9:25am-10:10am
Research 45 min
Research Objective Setting

Research without objectives wastes time. Research Objective Setting defines what you need to learn before conducting res...

Learn More
10:10am-10:25am
BREAK 15 min
Morning Coffee Break

Refreshments

10:25am-11:15am
Research 50 min
Research Plan Creation

Research Plan Creation is a structured exercise that transforms vague research intentions into actionable, comprehensive...

Learn More
11:15am-12:00pm
Research 45 min
Interview Script Development

Good interviews require structured scripts. Interview Script Development creates question guides balancing structure wit...

Learn More
12:00pm-1:00pm
BREAK 60 min
Lunch

Lunch break

1:00pm-1:45pm
Service Design Tools 45 min
Interview Guide

A structured framework for conducting user interviews that ensures consistent data collection while allowing for natural...

Learn More
1:45pm-2:00pm
Research 15 min
5-Minute User Interview

Practice interviewing under pressure. Five minutes forces you to cut the fluff and ask questions that actually matter. T...

Learn More
2:00pm-2:15pm
BREAK 15 min
Afternoon Coffee Break

Refreshments

2:15pm-3:05pm
18F 50 min
18F - Stakeholder And User Interviews

Stakeholder and User Interviews are semi-structured conversations with people who have direct knowledge relevant to your...

Learn More
3:05pm-3:50pm
Research 45 min
Card Sorting

Card sorting reveals how people actually think about information—not how you think they should. You hand participants ...

Learn More
3:50pm-4:00pm
BREAK 10 min
Day 1 Wrap-up

Recap and Day 2 preview

Day 2

8:30am-9:00am
BREAK 30 min
Breakfast

Light breakfast

9:00am-9:10am
BREAK 10 min
Day 2 Kickoff

Day overview

9:10am-10:00am
Research 50 min
Contextual Inquiry

Contextual Inquiry takes research out of the lab and into the real world. Instead of asking people what they do, you wat...

Learn More
10:00am-10:15am
BREAK 15 min
Morning Coffee Break

Refreshments

10:15am-11:05am
18F 50 min
18F - Coding Qualitative Data

Coding Qualitative Data is the systematic process of tagging and organizing research findings to identify patterns and t...

Learn More
11:05am-11:45am
Research 40 min
Affinity Mapping

Organize insights, ideas, or observations into meaningful patterns and themes. Transform chaotic information into clear,...

Learn More
11:45am-12:45pm
BREAK 60 min
Lunch

Lunch break

12:45pm-1:45pm
Research 60 min
Research Synthesis & Affinity Mapping

You've done the research. Now you're staring at 200 sticky notes, 15 interview transcripts, and a sinking feeling that t...

Learn More
1:45pm-2:00pm
BREAK 15 min
Afternoon Coffee Break

Refreshments

2:00pm-2:45pm
Research 45 min
Persona Creation

Create representative user archetypes based on research patterns. Synthesize user research into memorable, realistic cha...

Learn More
2:45pm-3:30pm
Research 45 min
User Needs Analysis

User needs analysis strips away what people say they want and gets at what they actually need. There's a difference. Som...

Learn More
3:30pm-4:00pm
BREAK 30 min
Workshop Wrap-up

Research toolkit review and next steps

Unlock Full Agenda & Timing

Create a free account to access step-by-step instructions, agendas, and resources for all activities.

For Facilitators

  • Review participant profiles and expectations
  • Prepare all materials and supplies
  • Test technology and room setup

For Participants

  • Complete pre-session survey
  • Review background materials
  • Prepare examples or case studies

Unlock Pre-Work Requirements

Create a free account to access step-by-step instructions, agendas, and resources for all activities.


  • Notebook

  • Pen

  • Voice recorder (optional)

  • Sample interview questions (provided)

Unlock Materials Required

Create a free account to access step-by-step instructions, agendas, and resources for all activities.

  • Facilitator Guide (PDF)
  • Participant Workbook Template
  • Presentation Slides
  • Printable Materials

Unlock Resources & Templates

Create a free account to access step-by-step instructions, agendas, and resources for all activities.

Discussion

Loading comments...