Exercises

Heuristic Evaluation finds usability issues fast. Experts review an interface against usability principles. Teams use Nielsen's heuristics or custom c...

Define success using Goals, Signals, and Measures (GSM). Identify what you're trying to achieve, how you'll know you're making progress, and how you'l...

This exercise simulates service interactions, allowing you to test concepts with real users in realistic conditions before launch. It's a hands-on way...

Scaling can be exciting, but requires careful planning. This exercise helps you explore your objectives and opportunities before you commit to scaling...

Thumbnail sketching uses quick drawings to explore ideas fast. It's about getting concepts on paper, not making art. This visual process helps generat...